Economic pressures like tariffs and inflation are forcing retail brands into an impossible choice: raise prices and risk losing customers, or maintain prices and watch margins disappear. Deep discounts and across-the-board price hikes represent the old playbook—tactics that damage both profitability and consumer trust in equal measure.
Sai Koppala, CMO at CommerceIQ, joined Greg Kihlström on The Agile Brand podcast to discuss how leading brands are breaking free from this false choice. With over 20 years in marketing and strategy, including leadership roles at SheerID, Apigee (acquired by Google), and SAP, Koppala brings a unique perspective on how AI is transforming retail operations from reactive to resilient.
